Social media manager

A social media manager creates and executes social media strategies, develops content plans, manages brand interactions across platforms like Instagram, Facebook, and tracks engagement metrics, and collaborates with marketing teams to build brand awareness and achieve business goals. Key responsibilities include content creation, campaign management, community engagement, performance analysis, and staying updated on digital trends. The role’s scope can vary, with smaller companies often requiring more hands-on content creation, while larger organizations may focus more on strategic planning and oversight. 

Key Responsibilities

• Strategy & Planning: Develop and implement comprehensive social media strategies aligned with brand goals and target audiences. 
• Content Creation & Management: Create, curate, schedule, and publish engaging content (text, images, video) across various social media platforms. 
• Community Engagement: Monitor social channels, respond to customer inquiries, comments, and messages, fostering a positive brand community. 
• Campaign Management: Plan, execute, and optimize social media campaigns, including paid advertising if applicable. 
• Performance Tracking & Analytics: Monitor key performance indicators (KPIs), analyze engagement data, and report on performance to guide strategy adjustments. 
• Collaboration: Work closely with marketing, design, and content teams to ensure consistent messaging and campaign alignment. 
• Trend Monitoring: Stay updated on emerging social media trends, platform changes, and new tools to maximize reach and engagement. 

Essential Skills 

• Strong writing and communication skills
• Creativity and content design skills
• Analytical skills to interpret data and identify trends
• Project management skills for campaign planning and execution
• Deep understanding of various social media platforms and their algorithms

Where They Work

• In-house: As part of a company’s marketing team. 
• Agencies: Working for a digital marketing agency that manages multiple client accounts. 
• Freelance: Providing social media management services to clients on a contract basis.